Cal Ripken, Jr. holds a Major League Baseball (MLB) record for playing in 2,632 consecutive games between 1982 and 1998. It is hard to imagine Ripken would never have missed a game during those seventeen seasons without everyone monitoring how many he had played in a row.
Cal’s example provides a powerful lesson. One of the best ways to reinforce a behavior that you want to start or stop doing is to start a streak of your own.
Think of the psychology involved with a streak. As your streak gets longer, you build more and more momentum. The price for stopping also gets larger. In this article, you’ll learn how to use streaks to improve any area of your life and have your best year ever.
Experiments with Streaks
In May 2014, I had an idea for a book about the connection between stronger habits and higher performance at work. (This idea eventually became my book titled Work Stronger: Habits for More Energy, Less Stress, and Higher Performance at Work.) At that time, I was not writing consistently because I was working around fifty hours each week at Heidrick & Struggles. I did not feel like doing more work in my free time outside of my full-time job.
I wanted to write more, so I started a writing streak and committed to writing for thirty minutes every day for thirty straight days. Why thirty minutes a day? It felt right to me. More than that felt overwhelming, given my other commitments at the time. Less than that felt insignificant.
My writing streak began on Monday, June 2, 2014. It was not easy, but I wrote for thirty minutes every day for the next thirty days. The result at the end of the month was more than 15,900 words. This output was far superior to the previous months and much greater than if my goal had simply been to “write more.”
One of the main reasons why most goals and change efforts fail is that people set objectives that are too vague. People say they want to “write more,” “get healthier,” “enjoy life more,” or “work less.” While these are worthy pursuits, these objectives are unlikely to materialize because they are too ambiguous. In comparison, starting a streak for a specific behavior is a tangible, much more effective way to accelerate your progress.
How to Start Your Own Streak
Streaks can be intentionally brief and used to accelerate progress for a short period, like my June 2014 writing streak. Alternatively, streaks can be designed to permanently change your behavior. Here are three tips for starting streaks:
1. Establish clear rules for your streak before you begin.
Give yourself permission to decide after thirty days (or some other amount of time) if you want to continue your streak. That way, you will not feel like a failure if you decide later to stop.
You should also decide whether your streak will be for every day or only for certain days. A daily streak is the cleanest approach, but yours could be for all weekdays or all weekend days. Or, you could start a weekly streak or even a monthly streak.
For example, I once had a weekly streak of more than 250 straight weeks of publishing one new article. Without starting and tracking this streak, there is no way my weekly writing habit would have lasted so long.
2. Start your day by extending your streak.
If you want to start a streak for a behavior that you will do (as opposed to one that you will avoid), complete the behavior as early in the day as possible. If you wait until later in the day, you are more likely to forget about it, run into a conflict, or lose motivation to keep it going.
3. Keep the behavior to 30 minutes or less.
Thirty minutes felt like the right amount of time for my June 2014 writing streak. However, you could start a streak for a behavior that takes only a few minutes each day. You could also start a streak that is not related to a period of time. For example, you could start a streak to plan each day in advance, as discussed in Stronger Advisor.
Summary
Streaks are one of the most powerful ways to form stronger habits, hold yourself accountable, and take your performance to an even higher level. Follow these steps:
- Establish clear rules for your streak before you begin.
- Start your day by extending your streak.
- Keep the behavior to 30 minutes or less.
Start a streak and have your best year ever.
About the Author
Pete Leibman is the Founder of Stronger Talent and the author of three books and more than 300 articles on high performance. His latest book (due out in spring 2026) is Stronger Advisor: High-Performance Habits for Consultants, Lawyers, and Corporate Advisors. Before founding Stronger Talent, Pete worked at Heidrick & Struggles (H&S), one of the world’s premier human capital consulting firms. As a member of the Professional Services Industry Practice at H&S, Pete helped professional services firms identify, recruit, and develop exceptional leaders and build high-performing organizations.
Schedule a Call
Let’s discuss how we can help your firm sustain high performance.